Saturday, January 22, 2011

Malcolm Gladwell on spaghetti sauce

Malcolm Gladwell is one of my favorite authors (Blink, Tipping Point, Outliers). Here is a video on his explanation of human nature around choice and taste, using spaghetti sauce as his example. This can also be found in his book, What the Dog Saw.

thanks to Jared at Waking Life Espresso for bringing to my attention

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