Thursday, May 26, 2011

Why We Throwdown

Tonight at Jubala we're hosting a TNT! TNT stands for Thursday Night Throwdown; feel free to come out and party with us. The event starts at Jubala around 7pm.

Here at the shop we've gotten a good bit of interest, along with a lot of questions. If you're curious about what the event entails, come check it out. Now, Iet's talk a bit about why these events even exist in the first place.

Many of us treat coffee like a drug. We walk into a cafe and walk out with a dose of caffeine that doesn't resemble something delicious at all. Thursday Night Throwdown is an event that promotes the opposite. Instead of a drug dose, look for drinks that are made well. Latte art is a skill that only committed baristas learn. If the only concern is to hand someone a speedy caffeine shot, then why spend time on presentation? Throwdowns cultivate a coffee culture that respects presentation and quality.

At Jubala, we want to focus on high quality coffee drinks. Tonight we'll be celebrating high quality drinks with some great baristas who celebrate the same. Come join us!