Jubala’s Story
Jubala’s Plan
Jubala Village Coffee is a business venture where caring individuals representing diverse backgrounds have come together in hopes to launch a self sustaining company while giving back to the communities around them. Andrew and Jeff Cash have a history of giving their time, energy, and resources to those who need it most. When Andrew and Jeff returned home from trips to Africa, India, Mexico, and other third world countries in 2004, they both agreed that it was their common desire to create a profitable company grounded in the desire to give. After approaching Philip Rogers, a graduate student at the UNC-Chapel Hill School of Government, and Emily Cash, also a graduate student at UNC-Chapel Hill, the group began discussing (in 2005) the feasibility of launching a coffee company with the social responsibility to give back to the communities around them. Bill Chiaravalle of Brand Navigation (http://www.brandnavigation.com/) heard and shared the same ideas of these four individuals. In 2006, Chiaravalle acted on this vision and developed the brand, Jubala Village Coffee. Since early 2006, the group of five have planned, researched, and pitched their concept to individuals in the Raleigh community. The team plans to open the doors of the first Jubala Village Coffeehouse in early 2009 in Raleigh, NC.
Jubala’s Plan
Jubala Village Coffee will work with their roaster, Counter Culture Coffee (http://www.counterculturecoffee.com/), to produce unique, high quality coffee and espresso based drinks for the North Raleigh community. 
The goal of Jubala and Counter Culture Coffee is to provide a unique coffee experience while educating it’s consumers on the social impact their purchases make on the communities in which the coffee comes from. Jubala and Counter Culture take pride in the quality that goes into every drink served to its market. Ranging between the sun-dried tradition of drip coffee from Yirgacheffe, Ethiopia to a flavorful raspberry mocha served in a porcelain mug and topped with a dollop of cream, Jubala will take the necessary steps to produce a memorable product for this underserved North Raleigh market. Andrew and Jeff agree with Counter Culture Coffee in that they have a responsibility both to consumers and to the growers. A portion of the profit Jubala makes off each coffee blend will go back into helping the specific region in which that coffee comes from. This may include helping the farmers learn better farming practices, providing villages with valuable economic resources such as water and food, or helping the local people get better access to education to help spur them past their economic struggles. The sub-saharan region of Africa offers some of the richest and flavorful coffee origins from around the world, yet this region is also considered to be an area hardest hit with economic struggle. By providing high quality coffee and having a social responsibility, Jubala Village Coffee will be a leader in the North Raleigh specialty coffee market.
The coffee provided through Counter Culture Coffee is highly regarded not only in the Raleigh/Durham area but also all along the east coast. Currently CCC roasts for downtown Raleigh favorite, Helios, recipient of several best coffee awards, Chapel Hill’s well known 3 Cups, and Abraco, recently named by New York Times as New York’s best cup of coffee.
Jubala’s Key to Success
The key to Jubala’s success is educating a market of white collar men and women about how their purchases can help benefit those around them and those in the world who are less fortunate. Raleigh, North Carolina is consistently named one of the best places to live and do business. The city of Raleigh is considered one of the fastest growing cities in the country with most of its growth occurring in the northern part of the city. The state’s capital city is nestled in the center of North Carolina just hours from both the mountains and the beach. Raleigh is also unique in that it is surrounded by some of the nation’s top public and private universities and teaching hospitals.
These attributes along with the mild climate and close proximity to Research Triangle Park are some of the reasons that attract so many men and women to live and work in our state. Recently, North Raleigh has become a popular place to live and raise families for the white collar businessmen and women of the Triangle. Jubala’s market will primarily consist and cater to those individuals that live in the surrounding North Raleigh neighborhoods and those individuals using Falls of the Neuse Road and I-540 as the main traffic arteries to and from work. The new I-540 interstate, connecting Research Triangle Park to US-64 in Zebulon has provided the boom in growth occurring in North Raleigh. The first Jubala Village Coffeehouse (Lafayette Development) will be on the corner of Falls of the Neuse Road and Honeycutt Road at the I-540 exit. While North Raleigh is a great birthplace for Jubala, the owners of this company wish to expand their company throughout the South East United States.
The goal of Jubala and Counter Culture Coffee is to provide a unique coffee experience while educating it’s consumers on the social impact their purchases make on the communities in which the coffee comes from. Jubala and Counter Culture take pride in the quality that goes into every drink served to its market. Ranging between the sun-dried tradition of drip coffee from Yirgacheffe, Ethiopia to a flavorful raspberry mocha served in a porcelain mug and topped with a dollop of cream, Jubala will take the necessary steps to produce a memorable product for this underserved North Raleigh market. Andrew and Jeff agree with Counter Culture Coffee in that they have a responsibility both to consumers and to the growers. A portion of the profit Jubala makes off each coffee blend will go back into helping the specific region in which that coffee comes from. This may include helping the farmers learn better farming practices, providing villages with valuable economic resources such as water and food, or helping the local people get better access to education to help spur them past their economic struggles. The sub-saharan region of Africa offers some of the richest and flavorful coffee origins from around the world, yet this region is also considered to be an area hardest hit with economic struggle. By providing high quality coffee and having a social responsibility, Jubala Village Coffee will be a leader in the North Raleigh specialty coffee market.The coffee provided through Counter Culture Coffee is highly regarded not only in the Raleigh/Durham area but also all along the east coast. Currently CCC roasts for downtown Raleigh favorite, Helios, recipient of several best coffee awards, Chapel Hill’s well known 3 Cups, and Abraco, recently named by New York Times as New York’s best cup of coffee.
Jubala’s Key to Success
The key to Jubala’s success is educating a market of white collar men and women about how their purchases can help benefit those around them and those in the world who are less fortunate. Raleigh, North Carolina is consistently named one of the best places to live and do business. The city of Raleigh is considered one of the fastest growing cities in the country with most of its growth occurring in the northern part of the city. The state’s capital city is nestled in the center of North Carolina just hours from both the mountains and the beach. Raleigh is also unique in that it is surrounded by some of the nation’s top public and private universities and teaching hospitals.
These attributes along with the mild climate and close proximity to Research Triangle Park are some of the reasons that attract so many men and women to live and work in our state. Recently, North Raleigh has become a popular place to live and raise families for the white collar businessmen and women of the Triangle. Jubala’s market will primarily consist and cater to those individuals that live in the surrounding North Raleigh neighborhoods and those individuals using Falls of the Neuse Road and I-540 as the main traffic arteries to and from work. The new I-540 interstate, connecting Research Triangle Park to US-64 in Zebulon has provided the boom in growth occurring in North Raleigh. The first Jubala Village Coffeehouse (Lafayette Development) will be on the corner of Falls of the Neuse Road and Honeycutt Road at the I-540 exit. While North Raleigh is a great birthplace for Jubala, the owners of this company wish to expand their company throughout the South East United States.
